God
Creator of the Universe
ill o.g.
(Mods: This might be flagged as an industry section post, but I think a lot of cats would benefit from reading this, since I have cats pitching shit to me daily - and the pitches generally suck ass. If you want to move this post, move it - but let cats read this. I know a lot of cats read this specific forum.)
Okay, I am hyped about shit. I got a submission from a pop-rock act that floored me. Literally fucking had me wondering if I was being hustled by a friend as a practical joke. It's not though - it is THE BEST sales pitch from a musician I have EVER seen.
I will not give you the URL and name of the cat, because I found it first, but let me describe.
A. SONGS
1. Every song is radio friendly and abides to the 2:50-3:30 timeframe for radio.
2. Most songs begin with the chorus, which are commercial as fuck. Immediately grabs the idiotic radio listener.
3. It is not heavy rock - meaning that it can play across multiple formats: AC, AOR, Top 40, and some indie/hipster stations.
4. One person wrote the songs/sang everything/played every instrument/produced/engineered it.
5. The songs sound "almost pro" - the dude recorded it in his room on a Mac.
B. THE WEBSITE
1. Dude made a slogan and drew all the art. It's unbelievable. The image is congruent to the music. Even has a press section with press releases for each song and quotes (great for promo.)
2. A cat I know that does design was impressed. Dude made the website too. Unreal - I'd hire the cat for the site.
3. The album is part of a narrative about love. Every song is explained in the narrative as a story. This is very chick friendly ($$$$) and ties in with the music.
4. The cat is not hideous, chicks would dig him - so he has a marketable personal image.
5. The cat's bio is congruent to the slogan, which is congruent to the music. The dude's life story is like some shit from a movie. It's unreal. That's why I almost don't believe it.
6. He has downloads: posters for his project, all types of AIM icons, site widgets and shit. It looks better than shit coming from the web contractor for a certain major label.
The site is covered with sick art that the dude made... all congruent with the image. I can think of multiple revenue streams for this cat that aren't even based on music: clothing, perfume for girls... unreal.
I was practically handed an artist and a marketing strategy by the artist. That's what scary. This dude HAS to be industry to do it so slick. My contacts never heard of the cat.
I wish I could show you the site, but everything is so fucking "right" with the presentation (and the dude has NO manager, agent or whatever. It was off a demo-submission.)
It's not some shit like "dude, download my shit... and check it out." This dude had an entire fucking MARKETING strategy set up with great songs.
I felt like sharing. There.
Think about yourself as a brand and how you'd market yourself. That's the point of this post. This dude differentiated himself from the pack by A MILE AND A FUCKING HALF.
Okay, I am hyped about shit. I got a submission from a pop-rock act that floored me. Literally fucking had me wondering if I was being hustled by a friend as a practical joke. It's not though - it is THE BEST sales pitch from a musician I have EVER seen.
I will not give you the URL and name of the cat, because I found it first, but let me describe.
A. SONGS
1. Every song is radio friendly and abides to the 2:50-3:30 timeframe for radio.
2. Most songs begin with the chorus, which are commercial as fuck. Immediately grabs the idiotic radio listener.
3. It is not heavy rock - meaning that it can play across multiple formats: AC, AOR, Top 40, and some indie/hipster stations.
4. One person wrote the songs/sang everything/played every instrument/produced/engineered it.
5. The songs sound "almost pro" - the dude recorded it in his room on a Mac.
B. THE WEBSITE
1. Dude made a slogan and drew all the art. It's unbelievable. The image is congruent to the music. Even has a press section with press releases for each song and quotes (great for promo.)
2. A cat I know that does design was impressed. Dude made the website too. Unreal - I'd hire the cat for the site.
3. The album is part of a narrative about love. Every song is explained in the narrative as a story. This is very chick friendly ($$$$) and ties in with the music.
4. The cat is not hideous, chicks would dig him - so he has a marketable personal image.
5. The cat's bio is congruent to the slogan, which is congruent to the music. The dude's life story is like some shit from a movie. It's unreal. That's why I almost don't believe it.
6. He has downloads: posters for his project, all types of AIM icons, site widgets and shit. It looks better than shit coming from the web contractor for a certain major label.
The site is covered with sick art that the dude made... all congruent with the image. I can think of multiple revenue streams for this cat that aren't even based on music: clothing, perfume for girls... unreal.
I was practically handed an artist and a marketing strategy by the artist. That's what scary. This dude HAS to be industry to do it so slick. My contacts never heard of the cat.
I wish I could show you the site, but everything is so fucking "right" with the presentation (and the dude has NO manager, agent or whatever. It was off a demo-submission.)
It's not some shit like "dude, download my shit... and check it out." This dude had an entire fucking MARKETING strategy set up with great songs.
I felt like sharing. There.
Think about yourself as a brand and how you'd market yourself. That's the point of this post. This dude differentiated himself from the pack by A MILE AND A FUCKING HALF.
