Media, Broke Rappers & The Industry

Krazyfingaz

ILLIEN
ill o.g.
Battle Points: 2
Came across this really good article on breaking down how many hands money goes through before it gets to the artist.


Media, Broke Rappers & The Music Industry
Forget all the East Coast/West Coast hip-hop battles. Forget about Bad Boy Vs. Deathrow. Forget about multi-platinum sales and Brittney's 16.9 Million dollar estate in Malibu. Forget about all the "bling", the half-naked women, the cars, clothes, expensive liquor and excessive partying and let's examine who really gets paid in the media game.
Now that we are in the right mindset, let's look at how the record industry really works:


1. Johnny Hip-Hop is a rapper. ....
2. Johnny desperately wants his music to be heard, so he does free shows, builds a website, records a demo, builds a fan-base, finds a manager and starts shopping his demo to record labels.....
3. Johnny's manager makes him lose 15 lbs and sends him to change his image.....
4. Johnny gets a record deal! Yippie!! Johnny writes all of his music and does his own production.(<--very rare) ....
5. Johnny goes gold (which is also very rare, but he sold 500,000 copies at $11 per unit=5.5 million dollars or so) and his family and friends now think he is a baller. ....
6. Johnny gets his first few checks and realizes he only made less than $60,000, even though his album made millions.....
How did this happen?....
Well, the truth of the matter is that most artists don't make poo as far as money is concerned. Every new artist will enter into a contract where they receive 3 to 12 points per album sold. 1 point equals 1 percent. To get a deal where you are making 12% is rare, first of all. Secondly, your record label would have to look at you and your group as a priority of the record label for you to even get good marketing and media. So you are making 12% of a $11 album, that is close to $.96 for every album sold. So, if you sold 500,000 records and go gold, you would make about $480,000. Now that's sounds pretty good. Half a million is not bad for your first record. But then the money is divided even more.....
So, now the record company begins to recoup on their investments. All the money that they have spent flying the artist and their family/friends around, about 1/2 the video shoot costs, limo rides, etc. After the record company recoups about $100,000 dollars, it forces the artist to pay back the advance that they give them when they initially sign to a record deal, leaving the artist with about $310,000 or so. Then they put half of that money into a reserve account to pay for merchandise that is returned and not sold. So that is $160k or so. But there's still more people to pay. The manager gets 15-20% of the artist's profits so that would be about $62k or so, they pay lawyers about 5% of all the profits from entertainment revenue, and so on and so forth. The artist is the last to get paid. After the artist has invested 3 years worth of work, they pay taxes on the money they have made, and they end up making less than $70,000. If you divide that by 3, you'll get $25,000. That would average about to be $12 per hour. And by today's standards, this is a pretty fair deal.
Imagine the case for those that don't go gold that stay grinding.. this made me think about the Arsonists math. and we were no where close to these #'s. Salute to those keeping hope alive. As of this post Young Buck (Formely of G-Unit) file for bankruptcy.



Source: http://idstroy.com/index.php?start=28
 

Fade

The Beat Strangler
Administrator
illest o.g.
Good article. I think at this point, if someone getting into the game doesn't realize all of this by now, they're doomed. Everyone knows the labels take a lot, but a lot goes to everyone else involved, which is normal. The fact that more and more artists are going independent and selling their music directly to their fans is great. The problem is getting the fans, then getting those fans to buy the music and not just download it!
 

God

Creator of the Universe
ill o.g.
+1 Fade.

The current climate in the music industry is one where an artist should avoid labels at the onset. The real reason labels are still relevant is because of their marketing prowess and their ability to expend money in exchange for press, promotion and advertising.

Ask yourself this question: if you had your own money-- would you need a label?

It's best for an artist to start off small and build a small but loyal following that creates a consistent revenue stream. This means 10,000 hardcore fans who buy all of your products can net you a livable income. If you have a solid fanbase with 10,000 fans that spend an average of 10 dollars on your product, you're revenue is $100,000. Subtract operating expenses, other overhead and taxes and let's say you bring home $50,000-$60,000/year.

Wouldn't you be happy doing that? The more you can have your followers invest in your products and merchandise, the greater the probability of maintaining a solid revenue stream.

The key issue is getting your name above the chattel who are all making hip-hop. That's why there is initially a large amount of money invested in creating acts and pushing them until they become a profit-maker for the investors. Many rappers and musicians in general have silent investors who want to make a profit off some form of equity pertaining to the artist, be it royalties a cut of show revenue, etc.

That's also why you see so many drug dealers in the 'hood investing in rappers and promoting them. They need to "wash" their money. The unfortunate rapper makes a deal with the devil because they are cash-starved and need the exposure that money can provide for them. Jay-Z, Birdman from Cash Money Records and countless others washed drug money into the music business this way (in fact there was a big sting in the early 2000's specifically regarding this.)

Anyway, the main obstacle will be:

1) Money for promotion
2) Quality product
3) Artist consistency (performance and work-ethic)
 

Zacky_G

Member
I think every artist needs to really learn about the business side of things before going out and spending money on all this bling. I saw a documentary on MTV a while back which pretty much stated everything in the article about how 95% of rappers are actually broke.

This is one of the reasons why I often think that it's just better to stay independent and build your own brand up yourself. At least you get full creative control and a big slice of the pie.
 
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