hip hop had a strange evolution, it used to be gangsters that wanted to be entertainers, then it became entertainers that wanted to be gangsters. I find that hip hop has generally become very narrow in its subject matter, it used to be a very diverse genre, in a genre where originality used to be a key aspect, it comes to a point that there are no new ideas left that are original. Music always evolves, it always has and it always will, and peer groups in their teens will latch on to the latest musical fad that they grow and identify with, grow fond memories of and look back on with rose tinted spectacles . Hip hop had its hey day in the early to mid 90's, maybe into the very early 2000's at a push, but it was already a declining genre back then. Hip hop had its time in the spotlight, was rinsed for all it was worth and now its just a bitter shell of its former self. I think it takes a truly rare person to stay relevant for a long period of time in the modern marketplace. The internet changed the way the world entertains itself.